Samsung, too, has a history of over-selling virtual humans. All considered, it should not surprise you to see a subsidiary studio of Samsung experimenting with virtual personas, as it’s in Samsung’s DNA. Taking Galaxy even further, Samsung worked with The Diigitals’ Shudu Gram in a beautifully architected campaign to associate their technology with the innovation of virtual influencers. In 2019, Samsung partnered with Brud’s Lil Miquela for a multi-month #TeamGalaxy campaign, placing their latest Galaxy phone in the coveted mirror-selfie spot of the Miquela storyline.
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While Sam may not be a confirmed creation of Samsung (yet!), Samsung has a long history of innovating in the virtual influencer space. Virtual assistants, such as Siri, and virtual influencers, such as Miquela or FN Meka, continue to grow in popularity as the need for more captivating and humanized digital experiences grows. Now, people are even speculating whether or not Sam could replace Samsung’s current AI assistant, the faceless and forgettable Bixby.
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Samsung Sam’s viral success illustrates people’s desire for more virtual humans, even fully branded ones. Whereas the actress who plays Flo will eventually grow out of her character and Progressive will be forced to retire her human image, Sam will never age or die and has the potential to be a brand spokesperson for Samsung indefinitely. To better give an idea of cohesion and thoroughness to its often-criticized software, Samsung will also reportedly give its apps’ UI a graphic revamp, so to make them look more consistent and part of a unified system where Bixby swiftly works as the underlying connective tissue.Ĭonsidering just how important the Galaxy S8 will be for Samsung - taking the infamous Note 7‘s fiasco into account - we certainly believe that whatever’s being done may end up being of massive importance for the firm, likely way beyond the just the S8 itself and with Google’s hardware invasion, it’ll be interesting to see how things ultimately pan out.With her piercing blue eyes and bob haircut, Samsung Sam looks as if Pixar recreated Flo from Progressive as a virtual assistant. “For example, it might come in handy inside the Gallery app, where you can ask Bixby to show you pictures and videos that satisfy particular criteria,” reads the report.
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Unlike Samsung’s current solution, S-Voice, Bixby won’t just be decidedly more advanced and capable, but also fully integrated with the device’s overall software, in a way reminiscent of Google‘s Assistant and Apple‘s Siri.
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As per SamMobile, in fact, Bixby (the assistant’s rumored name) will be baked into “almost all the native apps” that come preinstalled with the device. Samsung is reportedly working hard on its own solution, and a n exclusive report from SamMobile is sheding some light on the situation…įollowing the acquisition of Viv Labs earlier this year, the Korean giant made it clear that a revamped AI companion would make its way to its forthcoming devices, and the Galaxy S8 is seemingly going to be the debuting platform. Artificial intelligence is on the verge of entering almost every aspect of our digital lives, and one of the ways it is already doing so is via virtual assistants.